Exhibitor Guide

All you need to become an exhibitor, manage your registration and prepare for a successful participation.


Use the ITB China Registration System to:

  • Register as an exhibitor, visitor , press or buyer
  • Register your co-exhibitors
  • Manage your appointment sets
  • Manage your badges

Link to the ITB China Registration System


Use the ITB China Service Center to:

  • Manage your ITB China matchmaking system
  • Get an invitation to receive a Chinese visa
  • Book recomended hotels
  • Submit your booth design for approval
  • Manage additional orders
  • Apply for stand events at your booth
  • Link to the ITB China Service Center


    The ITB China matchmaking system is a tool designed to match the interests of exhibitors and buyers of ITB China before the event to have great meetings during the event. For every 9 sqm booth space each main exhibitor will receive one appointment set containing about 21 pre-scheduled appointments. The appointments are individually match made with the interests of 1050 buyers sent to ITB China by over 600 different tourism companies. Register as an ITB China exhibitor to have a customized prescheduled meeting agenda before you even arrive at the event.
    Click for additional information

    Matchmaking Timeline

    Until end of March 1st week of April 4th week of April 1st week of May
    Download APP and complete company profile Wisthlist Period Open Diary Period Exhibition Period

    Additional Appointment sets

    If you want additional appointments during the event you are able to order one additional appointment set per 9 sqm in the ITB China Service Center.


    Types of Badges

    Exhibitor badge: Receive 2 exhibitor badges per 9 sqm exhibition space at ITB China. Order additional badges for your staff and allocate all of your badges to a specific booth attendee in the ITB China Registration System until 1st May 2020.
    Contractor (vendors) badge: Badges valid for construction work during the construction and dismantling phase, and also allocate to a specific booth attendee of your booth/catering event during ITB China. The badge can be ordered in the ITB China Registration System until 1st May 2020.


    An exhibitor manual will be prepared for you to assist you during your ITB China preparations. Find the participation rules and regulations, the exhibition timeline and information regarding construction, catering and furniture etc.
    Click for more information

    Be an Exhibitor

    Meet your Chinese partners at China’s biggest B2B exclusive travel trade show.

    Increase your exposure

    Elevate your presence among 17,000 industry attendees

    Be a Buyer

    Discover new products from all over the world covering all segments in a single trade show

    Be a Visitor

    Connect with the best industry experts in one place