It is our great pleasure to welcome you to ITB China 2021!
Since our launch in 2017, our goal at ITB China has been to connect China and the world of travel. This year’s ITB China 2021 features a hybrid format that underscores our unwavering commitment to serving the industry with customized networking services and as a hub for information exchange and discussion on the future of travel.
In this exhibitor guide we have compiled all the necessary information for you to optimally prepare for your participation.
We are looking forward to welcoming you to our physical exhibition in Shanghai, 24 to 26 November 2021 at the Shanghai World Expo and Exhibition Center and to its virtual extension, ITB China Virtual, 8 November to 31 December 2021 on the newly developed ITB China Platform.
Whether on-site or online, we wish you all a successful participation and see you soon at ITB China 2021 and ITB China Virtual!
Your ITB China Team
ITB China Virtual·8 Nov. 2021 – 31 Dec. 2021
ITB China Physical·24 – 26 Nov. 2021
ITB China Conference (Live-Streamed)·24 – 26 Nov. 2021
Main exhibitor registration
15 Sep. 2021
20 Oct. 2021
Virtual exhibitor staff registration
26 Oct. 2021
Virtual Business Matching Phase 1
1) Exhibitors and buyers confirm their online time availability
2) Exhibitors and buyers register on the eNewie e-meeting platform
21 – 27 Oct. 2021
Business Matching Phase 2:
28 – 31 Oct. 2021
Business Matching Phase 3:
Open diary – Exhibitors and buyers review virtual appointment schedule
1- 4 Nov 2021
Virtual Appointment Schedule Finalization
5 Nov. 2021
Pre-scheduled Virtual Meeting Week 1
8 – 12 Nov
Pre-scheduled Virtual Meeting Week 2
15 – 19 Nov
Self-arranged meetings between exhibitors and buyers
8 Nov. – 31 De. 2021
Please refer to “Virtual Business Matching” for more details about the ITB China matchmaking process for virtual exhibitors and the pre-scheduled appointment system.
ITB China Virtual is part of the new ITB China Platform, a comprehensive participation management tool, that allows you to conveniently handle your virtual ITB China participation from your laptop or your mobile device.
On the ITB China Platform, you can:
The ITB China Platform including ITB China Virtual will be fully accessible from 21 October 2021.
The desktop version of the ITB China Platform has two main navigational areas.
On the left side, you can access all relevant physical and virtual exhibition areas such as:
On the right side, you will find personal functions such as:
From the home screen of the ITB China App you can access all main areas of ITB China Virtual, such as:
The navigation bar on the bottom lets you access further personal areas such as:
Please return to the home screen in order to be able to navigate to all essential areas of ITB China Virtual and the ITB China Platform.
Please note: some functions in regard to the management of your physical participation, such as “plan your booth” and “plan your trip” are only accessible through the desktop version of the ITB China platform. To access the desktop version please follow http://wapp.itb-china.com.
ITB China Virtual is designed to enable communication and exchange between buyers and exhibitors.
Exhibitors with a virtual booth
Exhibitors with virtual booths can use the full range of communication features, including access to a selection of recommended buyers, sending and receiving messages, exchanging e-business card and self-arranging and commencing virtual meetings (video call).
Pre-scheduled virtual group meeting sets with up to 24 buyers can be additionally purchased during registration for USD 890. For more information on how the pre-scheduled appointments system works, see “Virtual Business Matching” in this Exhibitor Guide.
Exhibitors with a virtual listing
Exhibitors who are virtually listed without having a virtual booth have limited communication options but can receive and respond to inquiries from interested buyers and exchange e-business cards with them.
Based on your company’s business profile you can access a selection of suitable buyers from your main navigation. Click on their profile and engage them by using the chat function.
Be aware that it is up to the buyers if they want to interact with any specific exhibitor.
Chat and e-Business Card Exchange
Start a conversation or respond to messages you receive with the chat function.
The chat is also the place where you will see invitations to virtual meetings and requests to exchange your e-business card, which you can accept or decline. Your individual e-Business card will be created automatically using your previously entered registration information.
Schedule Virtual Meetings
Exhibitors with virtual booths and buyers can self-arrange meetings with each other.
To do so, exhibitor and co-exhibitor staff need to register once on the eNewie e-meeting platform to activate the virtual video function used at ITB China Virtual.
The registration period on the eNewie platform is 21 – 27 October 2021.
ITB China is the largest B2B exclusive platform for you to build, expand and maintain your network of qualified Chinese buyers.
One of our most important tools is the so-called Prescheduled Appointment System (PSA System), which allows you to meet those buyers who best match your individual business profile and are interested in your products and services.
Exhibitors with a virtual booth can purchase one virtual group appointment set for USD 890. Each pre-scheduled virtual meeting includes up to 4 buyers at the same time (virtual group meeting).
For best matchmaking results, please double-check your entered registration information regarding your operating market. This will be matched with the buyers’ scope of activities and buying interests. Only correctly entered information will result in best-possible matches.
To access the meeting calendar, you/your staff need to login to theITB China Platform. From here you can access and manage all your pre-scheduled meetings.
Confirm Your Online Time Availability | 21 – 27 October 2021
Exhibitor and co-exhibitor staff with virtual appointment sets are required to confirm their online availability for the two weeks of the virtual meeting period or otherwise block off time slots during which they are busy. For this purpose, they must access the ITB China Platform with their personal login data and open their calendars. There they can easily find the “Block Time” function and can access the availability settings.
Activate the Virtual Meeting Function | 21 – 27 October 2021
Exhibitor and co-exhibitor staff with virtual appointment sets are required to register once on the eNewie platform to activate the virtual video function used at ITB China Virtual.
Virtual exhibitors that have a time zone difference of 7 or more hours from China are advised to set availability time windows exceeding regular working hours.
Matchmaking Calculation | 28 – 31 October 2021
The ITB China PSA system calculates matching pairings between buyers and virtually attending exhibitors, who are then scheduled into previously confirmed available time slots.
Please note, that virtual group meetings cannot be rescheduled once the calculation has been completed.
Open Diary | 1 – 4 November 2021
Buyers and exhibitors can review their appointments in their calendars.
Please note, that virtual group meetings cannot be rescheduled (only cancelled) once the calculation is finished.
Appointment Schedule Finalization | 5 November 2021
All individual schedules have been finalized and will be shown in your calendar on the ITB China Platform.
Week 1: Pre-scheduled Virtual Meetings | 8 – 12 November
Week 2: Pre-scheduled Virtual Meetings | 15 – 19 November
13 -15 May 2020 ITB China
13 -15 May 2020 ITB China Conference
Exhbitors: 8:30am – 5:30pm
Buyers: 9:00am – 5:00pm
Trade Visitors: 9:30am – 5:00pm
11 – 12 May 2020 (8:30 am – 10:30 pm)
15 May 2020 (5:00 pm – 10:30 pm)
|Exhibitor Registration||31 December 2019|
|Co-Exhibitor Registration||29 February 2020|
|Submission of construction plans||9 April 2020|
|Submission of additional furniture
and electrical installations order
|9 April 2020|
|Business Matching Selection Phase||April 2020|
|Appointment Schedule Finalization||May 2020|
|Exhibitors Badge Registration||1 May 2020|
ITB China has an online Service Center enabling you to conveniently select and order most of the services you need to consider while participating ITB China, such as catering, electricity, water and additional furniture orders. You can use the link http://wapp.itb-china.com to directly access the Service Center by logging in with your exhibitor ID and password.
By scanning the below QR Code you can download the official ITB China APP providing you various onsite services. You are also able to use the APP before the exhibition for important services for a successful participation such as the matchmaking by selecting the hosted buyers that you would like to meet during ITB China.
If you are a foreign exhibitor, please go to your local Chinese Embassy or Chinese Consulate to obtain detailed information on the Chinese visa application as soon as possible as the requirements for visa application may vary from country to country.
An automatically generated visa invitation letter can be applied online through the ITB China Service Center.
Sometimes you might be required to provide an officially authorized invitation in order to receive a Chinese visa. In this case, please contact us (email@example.com) at least two months prior to the exhibition.
ITB China has selected several hotels which will be convenient and comfortable for your visit to ITB China. By using the link or reservation forms provided in the ITB China Service Center, you will be able to enjoy a special discount price. Don’t hesitate and book your hotels as soon as possible, as May is a peak season for hotels in Shanghai.
Venue Address : Shanghai World Expo Exhibition and Convention Center (No. 850 Bocheng Road,Pudong New Area, Shanghai, China)
Venue Address in Chinese : 上海世博展览馆 中国上海市浦东新区博成路850号
SWEECC is located in the center of Shanghai and near the Huangpu River. It is 40 km away from Pudong International Airport to the east, and 20 km away from Hongqiao Airport to the west. It is near Zhonghua Art Palace, Expo Garden and Mercedes-Benz Cultural Center. You can easily reach it by metro or bus.
Metro: Line 8, China Art Museum Station.
Note: During ITB China, shuttle buses will be provided from the recommended hotels to the Shanghai World Expo Convention Center. The timetable of the shuttles will be available from 1 May 2020 in the ITB China Service Center.
Please find below important information about traffic on the exhibition grounds before, during and after the trade fair. Please note that there are specific regulations regarding entrances, exits and security deposit regulations.
All vehicles need a parking permit presented by the organizer to enter the freight vehicle park.
In addition, in the parking area, an application for an unloading certificate is necessary and can be applied for in the accreditation center.
Unauthorized vehicles parked on the exhibition grounds will be removed at the owner’s expense.
According to SWEECC(venue)’s requirment, from 2018.3.1, all constructor of raw space shall purchase exhibition liability insurance, only after providing the insurance can move in the hall. For more details and purchase please contact:
Contact: He Jinghui
Tel: +86 21 63877722*203 / 13916122086
SYMA is a construction specialist in the exhibition industry in China since 1985. They are widely spread with branches in Beijing, Shanghai, Foshan (Shunde), Guangzhou and Macao. SYMA provides one-stop service, from design, project management and implementation – stand production and
fabrication to Audio & Video equipment and furniture rental.
Note: SYMA is the appointed ITB China stand construction company to reliably help you with all construction matters. If you have chosen a shell scheme package for your participation your constructions will be mandatorily taken care of by SYMA. If you have chosen a raw space option and desire an individual stand construction you are free to choose between appointing SYMA or a vendor of your choice.
Contact: Mrs. Cherry Gong（responsible person of shell scheme construction）
Tel：+86 21 6238 8811 (transfer to 112)
Contact: Mr. Lee Wang（responsible person of raw space construction）
Tel：+86 21/6238 8811 (transfer to 117)
Contact: Mrs. Crystal Jiang
Tel：+86 21 6238 8811 (transfer to 136)
Exhibitors who have not selected the appointed stand construction company (SYMA) need to submit their booth plans for official approval by 9 April through the ITB China Service Center. The booth plan must include the following:
For any questions regarding booth design approval, please contact SYMA directly.
Through the ITB China Service Center, Exhibitors who would like to order additional exhibition furniture, can fill out the online rental form and upload it through the ITB China Service Center.
Raw Space exhibitors are required to reserve electrical box service. If you would like water on your booth, please apply through the ITB China Service Center.
Please note that the ordering deadline is 9 April. Delayed orders will result in additional costs.
Exhibitors with a Premium Complete Stand Package are able to place an image (Logo or picture) onto their enlarged fascia board by sending the image or picture to SYMA.
Exhibitors with a Basic Complete Stand Package will have their company’s name printed on the fascia board in English and Chinese according to the entry in the exhibitor registration.
If you intend to show a different name on the fascia board and catalog, please log in and submit the new name in the ITB China Registration System before 9 April.
Raw Space exhibitors:
Please refer to “Technical Guidelines for Raw Construction” in this Exhibitor Manual for more details of specific construction regulations. All exhibitors not using the appointed booth constructor SYMA should provide “Technical Guidelines for Raw Construction” to their contractors to ensure a smooth construction.
Please refer to “Raw-Space Exhibitors Move-in Notification” in this Exhibitor Manual for details of building construction license, vehicle permit and any related move-in and dismantling.
Questions regarding to construction can be addressed to SYMA or ITB China directly.
Professional venue transportation service will be provided for you by:
Schenker Deutschland AG
Contact: Sandra Wickel
Tel: +49 30 301 2995-451
Schenker China Ltd.
Contact: Mr Jing Gao
Tel: +86 21 28906226
ITB China will prepare a public lunch area for all attendees. If you would like to offer gastronomic specialties of your region to increase the retention rate please follow the below rules:
Working with an external food supplier requires the below documents to be sent to: firstname.lastname@example.org
In the venue, you can also find the following catering services:
|Name||Services||Contact Person||Contact Infos||Location||Language|
|Shaoxing Restaurant||Chinese business menu||Mr. Liu||+86 13761002374||Second floor||Chinese|
|Lihua Fast Food||Chinese fast food||Mr. Yu||+86 13916580711||North Wing Second floor||Chinese|
|Gusto Coffee *||Western simple meal, coffee and soft drinks||Mrs. Zhang||+86 18301778558||First floor||English / Chinese|
*Gusto Coffeeis the official ITB China caterer. You can contact Gusto Coffee and order food through the ITB China Service Center.
Shows, presentations and tours attract press and visitors and create opportunities for informal meetings. Events can take place between 9:30 am and 5:00 pm on your assigned booth space. All events must be registered through the ITB China Service Center until 9 April 2020. Events after opening hours need to be directly applied to the venue service center (in the middle of 1st floor) as they include an overtime fee.
As a special benefit, ITB China will provide at least one complimentary bilingual hostess for every booth. If you do not desire the complimentary bilingual hostess please inform your ITB China contact person.
If you need a professional translator, you can also order them through the ITB China Service Center.
You can find Business Centers at the west side on the first floor (ground floor) (Close to H1-2). They offer photocopying and printing, telephone, internet, computers, scanning, telephone top-up cards, laptop connections, business cards and stationaries.
It is our aim to assist you achieve your best performance and meet buyers that match your business profile with the PSA system. Already we have 1.050 Chinese and International buyers that are looking forward to meeting with the ITB China exhibitors. To enhance your buyers experience you are welcome to recommend prospective buyers to ITB China.
(Buyers registration deadline: February 29, 2020).
How does the Business Matching work?
Our Prescheduled Appointment System (PSA) is designed to provide you effective meetings with match made during ITB China. You will additionally be able to arrange meetings online in advance with buyers of your choice to enhance efficiency. Access to your PSA system is possible by the ITB China Service Center.
Period 1: Online Business Matching Preparation
Period 2: Meet appointed buyers during exhibition
Exhibitors will be provided with schedules before the show, containing date and time of the appointments as well as buyer’s information.
ITB China wishes you success meeting the buyers one by one at your booth.
If you have any questions, please contact us. (email@example.com)
As part of your pre-press work for ITB China, you should make sure the daily newspapers and trade press is informed about your ITB China participation. Distribute press information to target groups long before the exhibition. Travel journalists are especially interested in early information on your planned activities at ITB China. The industrial media focus on news from companies and branches of business.
Late March: Issue press releases
Our press team will be happy to help you plan your press activities at ITB China:
Tel: +49 (0)30 3038 2269
Tel: +49 (0)30 3038 2258
Further information: www.itb-china.com/press
You are able to invite members of the press to your stand or to reserve a conference room at ITB China.
Please note that the press conference rooms are reserved exclusively for exhibitors and co-exhibitors taking part at ITB China.
If you are planning a press conference, check with us to ensure that the date and topic will have the highest possible impact. Your press conference can be arranged within the framework of ITB China and we will be happy to help you with the organization. We can provide assistance on setting up dates and times, arranging suitable space and technical equipment. Please contact us as early as possible regarding your plans for final arrangements of a press conference date.
Make sure you have well-prepared press information packs available for journalists who attend your press conference or visit your stand. Your press pack should contain general press information about your company as well as your products and services, if possible with good quality photographs. The media are always particularly interested in a company’s business performance with statistics.
You can also book an online press box via the ITB China Service Center. Your press release will then be published on the press release subpage.
The experienced ITB China team is at your service. If you have further questions, need additional information or have special needs, please do not hesitate to contact us.
Direct link to the ITB China Team:
Tel: +86 21 8028 6040
Mr. Nikolaos Swoch
Tel: +86 21 8028 6225
Ms. Gini Zheng
Tel: +86 20 2984 0735
Mr. Christopher Marzahn
Tel: +49 30 3038 2038
Mr. Exel Fan
Tel: +86 21 8028 6044
Ms. Yoyo Lu
Tel: +86 21 8028 6040
Ms. Kay Shi
Tel: +86 21 8028 6042
Ms. Julia Sonnemann
Tel: +49 30 3038 2269
Ms. Olga Kruglova
Tel: +49 30 3038 2258
Ms. Lydia Li
Tel: +86 21 8028 6085
Ms. Flora Fang
Tel: +86 21 8028 6224
Ms. Estelle Wang
Tel: +86 21 8028 6043
|Shanghai World Expo Exhibition and Convention Center Exhibition Hall 1, Level 1|
|Exhibition Area||25,000 sqm|
|Maximum Booth Height||6 m|
|Maximum Booth Weight||3.5 tons/sqm|
|Maximum Hanging weight||150kg/point; 800kg/unit|
|Freight Lift Path (H x W)||2 entries 5.4m*6m ; 4 entries 4.2m*4.3m|
|Air-conditioning||Central air conditioning|
Please follow the following steps for move-in at the venue of ITB China during the construction period
|Move-in||11 – 12 May, 2020||8:30 – 22:30||H1-1, H1-8~H1-12||Building|
|Exhibition Period||13 – 15 May, 2020||9:30 – 17:00||H1-1, H1-2||17:00 Site cleaning
|Move-out||15 May, 2020||17:00- 22:30||H1-1, H1-8~H1-12||17:00 Power off
18:00 Workers allowed
Individual booth fitting contractors must complete their work according to the listed schedule. Overtime work after 22:30pm may not be permitted, and if permission is sought and granted by the Organizers, the contractor must apply and pay the required overtime charges 3 hours before the overtime work to the venue service center in the middle of 1st floor.
– 22:30 pm – Next day 8:30 RMB 2.200 per 1.000sqm/hour
– Minimum 1-hour charge and minimum 1000sqm as a unit.
– The price of late application is raised by 30%.
On 11 – 12 May 2020 08:30-17:30
Pay the deposit at the Appointed Contractor (SYMA) Counter. (Located at the Lobby of Hall 1)
Raw space management fee:30RMB/sqm
(Note: Exhibitors wanting to register on the 10th of May, please go directly to the Pass Registration Center in the South Square)
Collect the constructors badge and vehicle passes at the Pass Registration Center (South Square)
Move in the Exhibition Hall