ITB China 2024 论坛日程-留底

Travel and tourism in China is rebounding from the disruption of the pandemic. While the prominence of China as a source of outbound travel is well known, it is important to recognise the development of China as a destination for inbound tourism. In this session, we will discuss Oxford Economics’ projections for international tourism to... Read More

1. Under favorable inbound travel policies, who is traveling to China and what are their detailed persona? How is their view on travelling to China? How do they travel (in group tours, semi-guided tours, or as independent travelers)? What are their preferences during travel? 2. What challenges are faced in the aviation and hotel supply... Read More

1. What is the current state of marketing to overseas source markets for China’s major inbound tourism destinations? Are there any perception gaps between how overseas tourists perceive China’s overall image and its core inbound tourism destinations, compared to the messages we convey? Furthermore, how do these perceptions compare with their perceptions of other Asian... Read More

1. Portrait and Needs of Inbound Tourists in the New Era. 2. Advantages of China’s Tourism and Enhancing the Appeal of Chinese Tourism Products through Experiences. 3. Combining Technology devopement in China with the Tourism Industry to Provide Rich and Convenient New Travel Experiences. 4. Strengthening International Cooperation and Exchange in Tourism Product Development and... Read More

This session will discuss the changes in arrival passenger data since the implementation of visa waiver policies, as well as how various stakeholders in the inbound tourism sector can seize the opportunities presented by these visa-free initiatives.

Current developments in bookings and changes in the travel behavior of German holidaymaker: how can the number of German guests traveling to China be further increased?

Germany has firmly established itself as a top global travel destination, ranking among the world’s top 10 most popular spots. Recognized for its high quality, Germany is the number one choice for both cultural and business travel within Europe. The country’s reputation is further bolstered by its advancement to 4th place on the SDG Index.... Read More

This segment will delve into the profiles of outbound travelers, travel patterns, booking data, and local consumption patterns, examining the shifting demands of Chinese outbound tourists for European destinations. It will further explore how European tourist destinations can adapt to and address these evolving preferences.

1. Team building requirements 2. Activity design 3. Cost allocation

1. High-tech company travel 2. Procurement policy 3. AIGC for travel

1. How to change the way of MICE mangement? 2. Features of MICE 3. How to select the right MICE suppliers? 4. How to reduce cost and increase efficiency? 5. How to set areasonable service rates? 6. How to strengthen compliance?

1. Management of ESG key issues 2. ESG Ratings and MSCI Ratings Methodology 3. ESG performance improvement: Controversial Sourcing