Chinese Outbound Wildlife Tourism Consumer Research
Wildlife Tourism – tourism specifically based on encounters with non-domesticated animals – constitutes a huge global market. How to understand the sustainable demand and participants’ social responsibilities from the perspective of consumers, World Animal Protection and CTR Market Research will jointly launch a survey targeting at Chinese outbound tourists with wildlife experiences abroad. Based on the random investigation of 2000 tourists, this survey will reveal whole process data of tourists’ behavior and key elements of decision making, exploit direct driven force and in-depth value appeals of all the interviewees, and analyze the main segmented consumer groups in this market, as well as their different profiles. Consumer behavior expert from CTR will provide insightful interpretation for professionals who are interested in this area.